Selling. Not selling. (But really… selling.)
Keeping a customer’s attention when they’re constantly inundated with value props, benefits, features, and golden starbursts promising more in less time for less in no time can be daunting.
So I was delighted when Chris Tkaczyk, our Director of Collision Operations, floated the idea of creating horror movie posters to help spread the word about our collision and glass facilities at both of our WNY West Herr Automotive Group theatre locations.
Frame the message in a unique way, put them at ease, and then gently, lovingly, whisper your value prop.
Another in-house production featuring our talented staff.
Props to Kelsey Crawford and Jason Belous for helping stage the photography, and to our multi-faceted email marketer Kiarra Beshaw, MBA for her perfectly terrified posing. Also, mad respect to our overzealous windshield smasher and former intern, Jonah Ahrens.
And yes, that is me in the cart poster. All modeling requests can be forwarded to my agent and former model, Bradley Gelber.
Keeping a customer’s attention when they’re constantly inundated with value props, benefits, features, and golden starbursts promising more in less time for less in no time can be daunting.
So I was delighted when Chris Tkaczyk, our Director of Collision Operations, floated the idea of creating horror movie posters to help spread the word about our collision and glass facilities at both of our WNY West Herr Automotive Group theatre locations.
Frame the message in a unique way, put them at ease, and then gently, lovingly, whisper your value prop.
Another in-house production featuring our talented staff.
Props to Kelsey Crawford and Jason Belous for helping stage the photography, and to our multi-faceted email marketer Kiarra Beshaw, MBA for her perfectly terrified posing. Also, mad respect to our overzealous windshield smasher and former intern, Jonah Ahrens.
And yes, that is me in the cart poster. All modeling requests can be forwarded to my agent and former model, Bradley Gelber.
