Personality-Driven Content Marketing. Pardon?
Inbound/Engagement Marketing. Huh?
Unless you’re putting together a presentation deck for stakeholders (Don’t forget the ROI!), interviewing (ChatGPT that resume or you’ll never get past the ATS), or trying to impress (confuse?) strangers at events (you’re probably not), you’re most likely not tossing these terms around with your coworkers while discussing what you did last weekend (Nothing really, please stop asking). And I’ll be honest, as a designer, these aren’t necessarily in my everyday vernacular (neither is "vernacular", but it felt good here).
To put it simply: it’s off-topic branding. Not directly tied to a product or service, but helping build a brand identity or personality. It’s creating a mutual space to draw people in, rather than push a message on them.
In the past year or so, the talented West Herr Automotive Group team has been cooking up some fantastic “off-topic” content that we’re very proud of.
Miles (aka Roadie, aka Wheels …), an anthropomorphic tire with a road for a body. Who would've thought that West Herr needed a mascot (Matthew Lasher 👋 did).
Inbound/Engagement Marketing. Huh?
Unless you’re putting together a presentation deck for stakeholders (Don’t forget the ROI!), interviewing (ChatGPT that resume or you’ll never get past the ATS), or trying to impress (confuse?) strangers at events (you’re probably not), you’re most likely not tossing these terms around with your coworkers while discussing what you did last weekend (Nothing really, please stop asking). And I’ll be honest, as a designer, these aren’t necessarily in my everyday vernacular (neither is "vernacular", but it felt good here).
To put it simply: it’s off-topic branding. Not directly tied to a product or service, but helping build a brand identity or personality. It’s creating a mutual space to draw people in, rather than push a message on them.
In the past year or so, the talented West Herr Automotive Group team has been cooking up some fantastic “off-topic” content that we’re very proud of.
Miles (aka Roadie, aka Wheels …), an anthropomorphic tire with a road for a body. Who would've thought that West Herr needed a mascot (Matthew Lasher 👋 did).
The West Herr marketing gang let me co-direct (after some begging and crying) and have a role in (they needed another body and no one else was around) this fantastic promo.
Shout out to our intern Jonah Ahrens for truly embodying the spirit of Miles our mascot, Jason Belous (Treatment™️) , Kelsey Crawford (Swelter Skelter) and Steve Lucas (The Bulldog) for the vision, videography and acting.
Shout out to our intern Jonah Ahrens for truly embodying the spirit of Miles our mascot, Jason Belous (Treatment™️) , Kelsey Crawford (Swelter Skelter) and Steve Lucas (The Bulldog) for the vision, videography and acting.